What Is a UGC Style Video and Why Every Australian Brand Needs One Right Now
Ibrahim Mir
April 4, 2026
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If you’ve spent any time scrolling through TikTok, Instagram Reels, or YouTube Shorts recently – especially as an Australian consumer – you’ve almost certainly watched a UGC style video without even realising it. Maybe it was someone unboxing a skincare product in their bathroom. Maybe it was a bloke on his couch talking about the
